Sunday, March 27, 2011

Shutterfly, Inc. (SFLY)

1. LONG the week of 6.11.07 at $22.00 with a $16.61 stop. Steadily traded up to $37.00 by the end of October, then immediately reversed course and plunged below $20, along the way taking out my $25.48 stop the week of 12.31.07. Loss of -5.7%




2. Reversed to SHORT the week of 12.31.07 at $20.75 with my stop at $32.81. Drifted downward all the way through 2008, eventually reaching a low of $5.62 the week of 1.20.09, then climbed very slowly back up to my $10.20 stop the week of 4.6.09. Gain of 49.3%

3. Reversed to LONG the week of 4.6.09 at $10.53 with $6.56 for my stop. Quickly traded up to $15 in July, then spent the rest of 2009 in a $15-18 range before doubling from $17 to $35 in 2010. This year started out flat and even a little down, but then it bounced up past $40 in late January and reached an all-time high of $49.28 this past Friday. Gain of 362.2%

Scorecard:
Winning Trades: 2 | 66.7% | $24.18/share avg.
Losing Trades: 1 | 33.3% | -$1.25/share avg.
Average Trade: Gain of 135.3% | $15.70/share

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